Orangetheory · Physical & Retail Presence

Mixed Domestic Physical Footprint Activity Reported in Press

EmergingLast updated: 7 October 2026

Retail Brands summary

Recent press coverage indicates mixed activity in Orangetheory's domestic physical footprint, with a new studio launch party announced for Carson City, Nevada, contrasting with the permanent closure of a 10-year-old studio in Navy Yard, Washington D.C.

Key facts

Brand

Orangetheory

Signal category

Physical & Retail Presence

Current status

Emerging

Importance

Medium

Scope

Regional

Markets

United States

Sources

2 (carsonnow.org, popville.com)

Last updated

7 October 2026

More Orangetheory Physical & Retail Presence signals

• Orangetheory Fitness Studio Closing in Navy Yard, Washington D.C.
  Physical & Retail Presence · Emerging · 7 October 2026

  An Orangetheory Fitness studio in Navy Yard, Washington D.C., is permanently closing at the end of the month after 10 years of operation, indicating a contraction in its domestic physical presence.

• Local Orangetheory Studios Achieve Significant Fundraising for Charity
  Physical & Retail Presence · One off · 24 September 2026

  Local Orangetheory studios in Northern Nevada successfully tripled their fundraising goal for the Northern Nevada Children’s Cancer Foundation, generating positive local press and highlighting the brand's community…

• Orangetheory Appoints New Global Brand President
  Physical & Retail Presence · One off · 24 September 2026

  Orangetheory Fitness has appointed Carl Loredo, formerly of Pizza Hut, as its new Global Brand President, a significant leadership change that has been reported in the press.