Signal category

Orangetheory: Physical & Retail Presence intelligence

Where a brand physically trades: stores, shop-in-shops, pop-ups, flagships, wholesale doors and the footprint they add up to.

4 signals for Orangetheory · Last updated 7 October 2026

Signal stories

• Orangetheory Fitness Studio Closing in Navy Yard, Washington D.C.
  Physical & Retail Presence · Emerging · 7 October 2026

  An Orangetheory Fitness studio in Navy Yard, Washington D.C., is permanently closing at the end of the month after 10 years of operation, indicating a contraction in its domestic physical presence.

• Mixed Domestic Physical Footprint Activity Reported in Press
  Physical & Retail Presence · Emerging · 7 October 2026

  Recent press coverage indicates mixed activity in Orangetheory's domestic physical footprint, with a new studio launch party announced for Carson City, Nevada, contrasting with the permanent closure of a 10-year-old…

• Local Orangetheory Studios Achieve Significant Fundraising for Charity
  Physical & Retail Presence · One off · 24 September 2026

  Local Orangetheory studios in Northern Nevada successfully tripled their fundraising goal for the Northern Nevada Children’s Cancer Foundation, generating positive local press and highlighting the brand's community…

• Orangetheory Appoints New Global Brand President
  Physical & Retail Presence · One off · 24 September 2026

  Orangetheory Fitness has appointed Carl Loredo, formerly of Pizza Hut, as its new Global Brand President, a significant leadership change that has been reported in the press.

What Retail Brands monitors in Physical & Retail Presence

• New store openings
• Closures and relocations
• Flagships and pop-ups
• Store counts by market
• Wholesale and partner doors
• Franchise and development activity

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