Guess · Physical & Retail Presence

Severe Decline in Consumer Satisfaction and Brand Perception

EmergingAcceleratingLast updated: 30 September 2026

Retail Brands summary

Guess is experiencing a severe decline in consumer satisfaction, evidenced by an extremely low Trustpilot rating and numerous recent complaints regarding customer service, delayed refunds, and unfulfilled orders, leading to a negative perception of the brand's reliability and trustworthiness.

Key facts

Brand

Guess

Signal category

Physical & Retail Presence

Current status

Emerging

Direction

Accelerating

Importance

High

Scope

Global

Sources

7 (Trustpilot, Glassdoor and more)

Last updated

30 September 2026

More Guess Physical & Retail Presence signals

• Guess Pursues Privatization with Authentic Brands Group Partnership
  Physical & Retail Presence · Emerging · 30 September 2026

  Guess is partnering with Authentic Brands Group (ABG) with the stated intention of going private, indicating a significant shift in its ownership structure and corporate strategy. ABG is also naming new operating…

• Guess Appoints New Chief Financial Officer
  Physical & Retail Presence · One off · 30 September 2026

  Guess has appointed an Italian finance veteran as its new Chief Financial Officer, indicating a change in key financial leadership.

• Unresolved Links to Xinjiang Cotton Pose Cultural Relevance Risk
  Physical & Retail Presence · Stable · 30 September 2026

  Guess has not taken sufficient steps to remediate its links to cotton sourced from Xinjiang, indicating a potential misalignment with ethical consumer values and human rights concerns that could impact its cultural…

• Active Promotion of Diversity and Inclusion
  Physical & Retail Presence · Stable · 30 September 2026

  Guess actively promotes diversity and inclusion, supports women in leadership, and aims for diverse representation in marketing, aligning with contemporary cultural values.