Guess · Brand & Consumer
Guess Boosts Brand Engagement with Experiential Marketing and Celebrity/Artist Collaborations
IncreasingAcceleratingLast updated: 29 September 2026
Retail Brands summary
Guess is actively investing in high-profile marketing initiatives and brand collaborations to refresh its image and engage new audiences. This includes an ambitious experiential event in Zanzibar, ongoing campaigns with K-Pop star Hyunjin, and product collaborations with Hysteric Glamour and artist Ozzie Juarez, collectively shaping a narrative of dynamic and youth-oriented…
Key facts
- Brand
- Guess
- Signal category
- Brand & Consumer
- Current status
- Increasing
- Direction
- Accelerating
- Importance
- High
- Scope
- Global
- Sources
- 5 (Retail Gazette, WWD and more)
- Last updated
- 29 September 2026
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