Signal category

Guess: Brand & Consumer intelligence

How consumers perceive and engage with the brand: awareness, sentiment, loyalty, collaborations and cultural relevance.

1 signal for Guess · Last updated 29 September 2026

Signal stories

• Guess Boosts Brand Engagement with Experiential Marketing and Celebrity/Artist Collaborations
  Brand & Consumer · Increasing · 29 September 2026

  Guess is actively investing in high-profile marketing initiatives and brand collaborations to refresh its image and engage new audiences. This includes an ambitious experiential event in Zanzibar, ongoing campaigns with…

What Retail Brands monitors in Brand & Consumer

• Brand sentiment and reputation
• Collaborations and partnerships
• Campaigns and cultural moments
• Loyalty and community programmes
• Awareness and demand indicators

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