KICKS · Social Media Trends

Differentiated content strategy across Instagram and LinkedIn targets distinct audiences

StableSteadyLast updated: 31 October 2026

Retail Brands summary

KICKS employs a distinct content strategy for its social media platforms, using Swedish-language product-focused posts on Instagram for consumer engagement, while utilizing English-language corporate and CSR-oriented content on LinkedIn for professional and broader brand communication.

Key facts

Brand

KICKS

Signal category

Social Media Trends

Current status

Stable

Direction

Steady

Importance

Medium

Scope

Global

Sources

10 (Instagram, Linkedin and more)

Last updated

31 October 2026

More KICKS Social Media Trends signals

• Instagram content heavily features product promotions, including seasonal and limited editions
  Social Media Trends · Emerging · 31 October 2026

  KICKS' recent Instagram posts predominantly showcase specific product promotions, often highlighting seasonal offerings like Christmas gift sets or limited-edition collaborations, indicating a direct sales and…

• KICKS actively pursues strategic partnerships and brand activations
  Social Media Trends · Emerging · 30 October 2026

  KICKS is leveraging collaborations with public figures and engaging in non-traditional partnerships, such as with a gaming tournament, to expand brand reach and perception, as evidenced by recent social media content.

• Brand highlights social responsibility through mental health awareness campaigns
  Social Media Trends · Stable · 2 October 2026

  KICKS uses its social media, particularly LinkedIn, to promote social responsibility initiatives, such as its October mental health awareness campaign in partnership with local organizations across Nordic countries.