Signal category

KICKS: Social Media Trends intelligence

What the brand’s audience is doing and saying on social platforms: reach, engagement and emerging themes.

4 signals for KICKS · Last updated 31 October 2026

Signal stories

• Instagram content heavily features product promotions, including seasonal and limited editions
  Social Media Trends · Emerging · 31 October 2026

  KICKS' recent Instagram posts predominantly showcase specific product promotions, often highlighting seasonal offerings like Christmas gift sets or limited-edition collaborations, indicating a direct sales and…

• Differentiated content strategy across Instagram and LinkedIn targets distinct audiences
  Social Media Trends · Stable · 31 October 2026

  KICKS employs a distinct content strategy for its social media platforms, using Swedish-language product-focused posts on Instagram for consumer engagement, while utilizing English-language corporate and CSR-oriented…

• KICKS actively pursues strategic partnerships and brand activations
  Social Media Trends · Emerging · 30 October 2026

  KICKS is leveraging collaborations with public figures and engaging in non-traditional partnerships, such as with a gaming tournament, to expand brand reach and perception, as evidenced by recent social media content.

• Brand highlights social responsibility through mental health awareness campaigns
  Social Media Trends · Stable · 2 October 2026

  KICKS uses its social media, particularly LinkedIn, to promote social responsibility initiatives, such as its October mental health awareness campaign in partnership with local organizations across Nordic countries.

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