Teams spend hours rebuilding brand context before the analysis can begin.
Consultants do not primarily need more data. They need to start faster with a reliable, current picture.
Scattered research
Brand and market research is spread across dozens of sources.
Time
Teams reconstruct the context of each brand before the real work starts.
Accuracy
Market information changes faster than project decks.
Continuity
The project ends, but the market keeps moving.
Repetition
Similar brand research gets rebuilt again and again.
What do we need to know about this market today, before the first workshop and before the client asks “what changed?”
- 01Signal
A category leader appoints a new regional head and begins hiring across two new countries.
- 02Interpretation
The pattern suggests a market-entry sequence that was not visible when your last study was written.
- 03Why it matters
A client brief built on last year’s market picture may already be out of date.
- 04Action
Compare the brand’s footprint and trajectory with your client’s, and refresh the market view before the project begins.
Examples of the signals that shape a retail strategy project
Retail Brands connects the movements that change a brief, so they are visible at the start, not discovered at the end. These are examples of what it follows.
Leadership and organisation
Appointments, hiring patterns and organisational change.
See these signalsDigital and innovation
How brands are investing in new channels and capabilities.
…and many more
These are examples, not a limit. Retail Brands follows many more signals across every topic, and each one carries its sources and date.
Browse all signal categoriesAlert recipes for project teams
Keep a client’s market current after the project ends.
Category Watch
Follow what is changing across a retail category.
Market Watch
Follow what is changing across a country or region.
Competitor Watch
Monitor a selected group of brands.
Expansion Watch
Track signals that reveal where brands are expanding.
Make your own
Build an alert for any brand, market, category or signal, and choose how often you hear about it.
Follow what matters to you, and get notified when it changes.
See plans and start your trialDiscover, investigate, compare, monitor
- 1
Discover
Find the brands, categories and markets behind the question.
- 2
Investigate
Open any brand and read its signals, evidence and sources.
- 3
Compare
Benchmark brands side by side.
- 4
Monitor
Keep the picture current when the project is over.
For larger teams, bring the intelligence into your own environment: integrations for data and analytics tools, and the API.
Why you can rely on it
Evidence, not opinion
Every signal carries its sources and its date. You can see what we saw, and when.
Independent by design
Brands can correct facts about themselves. They can never edit a score. That is what makes the intelligence worth relying on.
Comparable by design
Brands are assessed the same way, so benchmarking does not depend on who did the research.
Bring a live client question, and we will run it on Retail Brands together.
Start your free trialTest Retail Brands on a live client question.
Run a live market intelligence pilot: give us a market or a set of brands, and see how much of the picture is already there.
Start with what changed.