Under Armour · Physical & Retail Presence

High-Profile Collaborations and Athlete Endorsement Dynamics

EmergingLast updated: 1 October 2026

Retail Brands summary

Under Armour is actively shaping its brand narrative through high-profile collaborations, including appointing Grammy-nominated artist Gunna as creative director for its new P-Star brand and tapping actor François Arnaud as an ambassador.

Key facts

Brand

Under Armour

Signal category

Physical & Retail Presence

Current status

Emerging

Importance

High

Scope

Global

Sources

3 (WWD, Retail Gazette and more)

Last updated

1 October 2026

More Under Armour Physical & Retail Presence signals

• Continued Physical Retail Expansion with New Store Openings
  Physical & Retail Presence · Increasing · 25 September 2026

  Under Armour has demonstrated continued physical retail expansion with recent store openings, including its first store in Montana, USA, and a new location on Oxford Street in London, UK.

• Under Armour Opens First Store in Montana
  Physical & Retail Presence · Emerging · 25 September 2026

  Under Armour has expanded its physical retail footprint by opening its first store in Montana, marking a new presence in the state.