Signal category

Tous: Social Media Trends intelligence

What the brand’s audience is doing and saying on social platforms: reach, engagement and emerging themes.

4 signals for Tous · Last updated 23 October 2026

Signal stories

• Targeted Regional Marketing for Portugal on Instagram
  Social Media Trends · Emerging · 23 October 2026

  Tous is conducting a targeted social media campaign on Instagram to celebrate and promote its presence in Portugal, including the announcement of a new location in Lisbon.

• Leveraging Influencer/Creator Collaborations on TikTok and Instagram
  Social Media Trends · Emerging · 8 October 2026

  Tous is increasingly utilizing influencer and creator collaborations, particularly with @macabeso, across its TikTok and Instagram channels to promote products and engage with a broader audience.

• Interactive Content Strategy with Direct Questions on TikTok and Instagram
  Social Media Trends · Emerging · 8 October 2026

  Tous is employing an interactive content strategy on TikTok and Instagram by frequently posing direct questions to its audience, aiming to foster engagement and encourage participation.

• Emphasis on Artistic Collaborations and New Collections on LinkedIn
  Social Media Trends · Emerging · 22 September 2026

  Tous is actively showcasing artistic collaborations and the launch or evolution of specific jewelry collections on its LinkedIn platform, highlighting its commitment to product innovation and design partnerships.

What Retail Brands monitors in Social Media Trends

• Follower and engagement trends
• Viral content and creators
• Emerging themes
• Platform presence by market

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