Tommy Hilfiger · Physical & Retail Presence

Ongoing Celebrity and Influencer Engagement Strategy

IncreasingSteadyLast updated: 1 October 2026

Retail Brands summary

Tommy Hilfiger continues to actively engage with celebrities and influencers for brand campaigns and product launches, exemplified by naming Vedang Raina as a brand ambassador for its India watch campaign and collaborating with Camila Cabello for a fragrance return.

Key facts

Brand

Tommy Hilfiger

Signal category

Physical & Retail Presence

Current status

Increasing

Direction

Steady

Importance

Medium

Scope

Global

Sources

3 (FashionNetwork, WWD and more)

Last updated

1 October 2026

More Tommy Hilfiger Physical & Retail Presence signals

• High-Impact Return to New York Fashion Week Generates Significant Media Value
  Physical & Retail Presence · Emerging · 30 September 2026

  Tommy Hilfiger made a high-profile return to New York Fashion Week, hosting a show at the Plaza Hotel that attracted celebrities and generated an estimated $58 million in Media Impact Value (MIV), positioning the brand…