Signal category

The Brick: Social Media Trends intelligence

What the brand’s audience is doing and saying on social platforms: reach, engagement and emerging themes.

4 signals for The Brick · Last updated 28 October 2026

Signal stories

• Consistent Promotion of Community & CSR Initiatives
  Social Media Trends · Emerging · 28 October 2026

  The Brick consistently uses its social media channels, particularly Instagram and LinkedIn, to highlight its community involvement and corporate social responsibility initiatives, such as the 'Go Baby Go' program.

• Bilingual (English/French) Content on Instagram
  Social Media Trends · Emerging · 26 October 2026

  The Brick consistently publishes product-focused content on Instagram in both English and French, indicating a strategy to engage its bilingual audience in Canada.

• LinkedIn Utilized for Employer Branding and Recruitment
  Social Media Trends · Emerging · 23 October 2026

  The Brick actively uses its LinkedIn profile to post job openings and highlight positive aspects of its workplace culture and team, positioning itself as an attractive employer.

• Emerging Use of User-Generated Content on Instagram
  Social Media Trends · One off · 21 October 2026

  The Brick is beginning to feature user-generated content on its Instagram, explicitly crediting a 'UGCCreator' to showcase customer experiences with its products and home decor.

What Retail Brands monitors in Social Media Trends

• Follower and engagement trends
• Viral content and creators
• Emerging themes
• Platform presence by market

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