Signal category

Roots: Social Media Trends intelligence

What the brand’s audience is doing and saying on social platforms: reach, engagement and emerging themes.

2 signals for Roots · Last updated 30 October 2026

Signal stories

• Consistent Use of Brand and Design Collaborations
  Social Media Trends · Emerging · 30 October 2026

  Roots' social media content across TikTok and LinkedIn consistently features collaborations with other brands, designers, and organizations, including Indigenous-owned businesses, sports leagues, and educational…

• Promoting Canadian Heritage and Local Production
  Social Media Trends · Emerging · 30 October 2026

  Roots' social media content frequently emphasizes its Canadian identity, featuring 'Made in Canada' products, Canadian-themed collections, and partnerships with Canadian brands and institutions, often targeting Canadian…

What Retail Brands monitors in Social Media Trends

• Follower and engagement trends
• Viral content and creators
• Emerging themes
• Platform presence by market

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