Puma store locations and retail footprint →
Puma is actively enhancing its brand visibility and appeal through high-profile collaborations, including a new product launch with K-pop idol ROSÉ, a premium partnership with Porsche, and celebrity endorsement from…
Puma has undergone significant leadership changes over the past year, including the appointment of a new CEO in July 2025, and recent shifts in European leadership and global sports marketing roles in September 2026.
Puma has recently appointed a new CEO, Arthur Hoeld, in July 2025, alongside other significant leadership changes in European operations and global Sports Marketing, indicating a strategic refresh to guide the brand's…
Puma has demonstrated consistent financial growth, with significant revenue and EBIT increases in recent fiscal years, and maintains a positive outlook for the current fiscal year, supported by strategic channel focus.
Last signal update: 7 October 2026. Full evidence and sources are part of Retail Brands subscriptions.