Signal category

On Sports: Social Media Trends intelligence

What the brand’s audience is doing and saying on social platforms: reach, engagement and emerging themes.

4 signals for On Sports · Last updated 30 October 2026

Signal stories

• Consistent 'DreamOn' Campaign Across Consumer Social Platforms
  Social Media Trends · Emerging · 30 October 2026

  On Sports is actively promoting its 'DreamOn' campaign across Instagram and TikTok, integrating holiday shopping themes, athlete endorsements, and aspirational messaging.

• Prominent Athlete Endorsements and Event Activations on Consumer Social Media
  Social Media Trends · Emerging · 30 October 2026

  On Sports frequently features high-profile athletes like Roger Federer and Kylian Mbappé, as well as its own athletic clubs, to promote products, events, and campaigns across Instagram and TikTok.

• Strategic Use of LinkedIn for Corporate Social Responsibility and Innovation Messaging
  Social Media Trends · Emerging · 29 October 2026

  On Sports leverages its LinkedIn presence to highlight its commitment to sustainability, innovation, and community impact through programs like 'Right To Run' and collaborations on circularity.

• Localized Event Promotion and Athlete Engagement on Social Media
  Social Media Trends · Emerging · 29 October 2026

  On Sports is using its social media, particularly Instagram and LinkedIn, to promote localized events and engage with athletes in specific geographic markets such as São Paulo, NYC, Berlin, London, Paris, and Sydney.

What Retail Brands monitors in Social Media Trends

• Follower and engagement trends
• Viral content and creators
• Emerging themes
• Platform presence by market

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