Max Fashion · Physical & Retail Presence
Max Fashion cultivates narrative of art, creativity, and celebrity collaboration through 'Project New'
EmergingSteadyLast updated: 16 September 2026
Retail Brands summary
Max Fashion has launched 'Project New,' an artist-led initiative in collaboration with Indian actress Kalki Koechlin, actively shaping a public narrative that integrates art, craft, and creativity into its fashion identity.
Key facts
- Brand
- Max Fashion
- Signal category
- Physical & Retail Presence
- Current status
- Emerging
- Direction
- Steady
- Importance
- High
- Scope
- Regional
- Markets
- India
- Sources
- 1 (roastbrief.us)
- Last updated
- 16 September 2026
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