Kérastase exhibits a higher posting frequency and engagement rate on Instagram compared to Facebook, with all recent product-focused posts being published on Instagram, indicating it as a primary platform for content…
Kérastase is consistently promoting its Chronologiste product line, emphasizing "hair longevity" and "anti-aging" benefits, through a series of Instagram posts featuring various influencers.
Kérastase's target consumers, primarily affluent women aged 25-55, are increasingly demanding sophisticated hair care solutions that address hair aging and promote longevity, treating hair and scalp health with the same…
Kérastase is currently experiencing a wave of positive earned media, with its hair oils being highly recommended by beauty experts and hairstylists in prominent publications like Refinery29 and CNN Underscored.
Kérastase is set to host its first professional hair care summit in Paris, an event that will generate industry press and reinforce the brand's narrative as a leader in professional hair care, particularly with an…
Kérastase is hosting its inaugural professional hair care summit, indicating a strategic focus on strengthening its relationships and operational support for its professional network, particularly as it expands into the…
Last signal update: 27 October 2026. Full evidence and sources are part of Retail Brands subscriptions.