Chico's · Physical & Retail Presence
KnitWell Group Brands Gain High-Profile Media Exposure Through Film Product Placement
One offLast updated: 20 April 2026
Retail Brands summary
KnitWell Group, the parent company of Chico's, provided hundreds of clothing pieces for the filming of 'The Devil Wears Prada 2'. This significant product placement offers high-profile earned media exposure, enhancing the fashion relevance and cultural narrative of its brands.
Key facts
- Brand
- Chico's
- Signal category
- Physical & Retail Presence
- Current status
- One off
- Importance
- High
- Scope
- Global
- Sources
- 1 (WWD)
- Last updated
- 20 April 2026
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