Bath & Body Works · Physical & Retail Presence
Bath & Body Works Adopts Asset-Light Model for International Growth
EmergingSteadyLast updated: 31 January 2026
Retail Brands summary
Bath & Body Works is strategically pursuing international expansion through an asset-light, partner-based business model, which leverages local expertise and investment from partners. This strategy has resulted in 573 international stores and 34 e-commerce sites across more than 45 countries, with international net sales increasing by 4.9% in FY2025.
Key facts
- Brand
- Bath & Body Works
- Signal category
- Physical & Retail Presence
- Current status
- Emerging
- Direction
- Steady
- Importance
- Medium
- Scope
- Global
- Sources
- 2 (SEC 10-K filing and more)
- Last updated
- 31 January 2026
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