Regulatory Investigations into ASOS's 'Green Claims' and Customer Return Policy
EmergingSteadyLast updated: 25 June 2025
Retail Brands summary
ASOS is under investigation by the UK's competition watchdog for its 'green claims' and has faced significant customer backlash and controversy over its policy of banning shoppers with high return rates.
Key facts
- Brand
- ASOS
- Signal category
- Legal & Risk
- Current status
- Emerging
- Direction
- Steady
- Importance
- High
- Scope
- Regional
- Markets
- United Kingdom
- Sources
- 2 (BBC and more)
- Last updated
- 25 June 2025
More ASOS Legal & Risk signals
- ASOS Faces Ongoing Data Breach Investigations and Privacy ClaimsLegal & Risk · Emerging · 1 September 2026
ASOS US experienced a data breach impacting 138,000 customers, compromising financial information, and leading to investigations by a law firm into potential data privacy claims. This includes unauthorized access to…
- ASOS Implicated in Child Labor and Allegations of Exploitative Labor PracticesLegal & Risk · Emerging · 24 November 2025
ASOS has been implicated in child labor within its clothing supply chain and has faced allegations of exploitative contracts for warehouse workers, despite renewing global agreements to strengthen workers' rights.
- Historical Trademark Dispute Resulted in £20M PaymentLegal & Risk · Historical · 2 September 2016
In 2016, ASOS was involved in a legal dispute over trademarks, which was resolved with a £20 million payment to rival retailers.